About the company

We build products we would want to use ourselves.

Ardex Rado is an independent technology company focused on building useful digital products for businesses and creators.

Why we started

Most business software is either too simple to be useful or too complicated to actually adopt. Ardex Rado exists to work in that gap.

We build products around specific jobs: selling online, and handling customer conversations. Each product is designed to be understood in an afternoon and to keep working as the business around it grows.

We are deliberately independent, which means decisions get made by the people building the products — and shipped once they are right, not once a quarter.

What we do

We design, build and maintain digital products for businesses and creators.

Who we build for

Small and growing teams who need software that works without a specialist to run it.

How we work

Small scope, high standards, and no feature that cannot be explained simply.

Our products

Two products, built on the same idea.

Different jobs, same standard for how software should feel.

Trend Pikker

Ready-made Ecommerce Platform

A ready-made ecommerce platform. Stores, storefronts, products, orders and the commerce infrastructure behind them.

Explore Trend Pikker Product details

Watiqo

CRM & Automation Platform

An all-in-one CRM, messaging and automation platform. WhatsApp, Instagram, Messenger, SMS and Email in one inbox, with chatbots and AI replies.

Explore Watiqo Product details
What we value

Built with a simple idea.

Technology should solve real problems, not create more of them.

01

Practical Products

We focus on software businesses can actually use.

02

Simple Experiences

Powerful features should still feel easy to understand.

03

Connected Ecosystem

Our products are designed to work naturally alongside the modern business stack.

04

Built for Growth

We build products that can grow with the businesses using them.

Our approach

Less noise. More useful software.

We would rather ship a smaller product that works every day than a large one that impresses in a demo. That means fewer features, clearer interfaces, and a long-term commitment to the products we release.

No inflated claims

We describe what the products do, not what a marketing department wishes they did.

No invented numbers

You will not find customer counts or logos here that we cannot stand behind.

Support that knows the product

Questions go to the people who build and maintain the software.

Company

Where we are heading.

Ardex Rado is being built for the long term. The plan is simple: keep the products sharp, keep supporting the people who use them, and add new tools only when we have something genuinely useful to add.

Careers

We are not hiring publicly yet. When we are, roles will be listed here. Coming soon

Partnerships

Interested in working with us? Use the contact form and tell us what you have in mind.

Press & legal

Company and product enquiries are handled through the same inbox. Read our privacy policy.

Explore what we're building.

Discover the products behind the Ardex Rado ecosystem.